BORN FROM
ADVENTURE
THE STORY
2019
The Spark
After countless early morning ski sessions fueled by sugary energy drinks, co-founders realized they needed something better. Something clean. Something noble.
2020
The Research
Months of research led to the perfect formula: 6 simple ingredients backed by science. No compromises. No shortcuts. Just clean energy.
2021
First Production
From the slopes to the lab, Noble was born. The first batch was shared with fellow athletes who immediately felt the difference. Word spread fast.
TODAY
The Movement
Noble is more than an energy shot. It's a commitment to excellence, sustainability, and pushing the boundaries of what's possible. One shot at a time.
OUR MISSION
To elevate human potential through clean, purposeful energy. We believe what you put in your body matters, and that peak performance shouldn't come at the cost of your health or the planet.
Performance Without Compromise
Only ingredients that serve a purpose. No fillers, no shortcuts.
Sustainability First
100% recyclable aluminum bottles. One tree planted per case sold.
Community Driven
Built by athletes, for everyone who refuses to settle.
10,000+
Trees Planted
THE FOUNDERS
United by adventure. Driven by purpose.
Co-Founder 1
Chief Energy Officer
Professional skier turned entrepreneur. Believes the best ideas come at 6am on fresh powder.
Co-Founder 2
Chief Innovation Officer
Nutrition scientist and ski enthusiast. Turned a passion for clean energy into a movement.
JOIN THE MOVEMENT
Every shot is a vote for clean energy. Every bottle recycled is a step toward a better future. Every tree planted is a promise to the next generation.
NOBLE HEADQUARTERS
503 Mall Ct
Lansing, MI 48911
(517) 906-0010